Samsung Electronics' Venture Promotion Program 'C Lab' Performance
Startup 'Beacon', AI-based hair loss home care technology
Take pictures, analyze, and even recommend products
"Your scalp health score is 81 percent and you are in the top 30 percent. Your hair loss progression rate is 66.94 percent."
When I put a device the size of a fist on my scalp and waited for three seconds, a picture of my hair was taken and sent to the app right away. When I pressed 'Next Step', the current scalp and hair loss status analyzed by AI within a few seconds were quantified. In addition to sebum, dead skin cells, scalp heat, and smell, △ pore density per pore △ hair per pore △ hair thickness △ hair thickness △ hair thickness △ hair thickness △ hair thickness.
You can check the results of scalp analysis using 'beacon's AI-based hair loss home care solution at a glance with the app. (photo = Reporter Cho Min-jeong)
E-Daily experienced the AI-based hair loss home care solution of "becon," a startup that participated in CES 2024 on the 10th (local time). becon, which currently supplies devices to hospitals and clinic centers, unveiled a scalp scanner for consumers through CES. "We developed the technology for the purpose of easily performing scalp tests alone at home," a becon official said.
The camera equipped with an IoT (Internet of Things) image sensor inside the device takes pictures as minute as a microscope, similar to peering into pores, and shows them through an app. The AI scalp scanner analyzes a total of 11 factors including hair follicles, hair volume, dead skin cells, scalp temperature, moisture and smell, and even recommends products suitable for hair loss. Afterwards, each customer can collect data and manage it periodically.
A foreigner is experiencing a scalp device at the becon booth while Samsung Electronics has set up a "Clab Exhibition Hall" at Eureka Park, a startup exhibition hall in Las Vegas' Venetian Expo, until the 12th (local time). (Photo = Reporter Cho Min-jeong)
Becon is a startup founded by Samsung Electronics' in-house venture development program called "C Lab." A total of 15 startups participated in the event, showing the largest number of participants. Samsung Electronics (005930) displayed innovative technologies at the Eureka Park, a startup exhibition hall in Las Vegas until Wednesday (local time).
"Becon started out as a B2B business by targeting hospitals first for technical proof, and has gradually expanded its scope to include clinics and salons," said Park Min-seok, CEO of becon. "Since then, we have simplified our app and introduced a new home product, which has been on sale since October last year." The company plans to supply prototypes to Japan starting this year, and has supplied them to the U.S., Hong Kong and New Zealand.
When you take a picture of your hair with a consumer scalp scanner, your scalp condition is taken and AI analyzes it based on this. (Video = Reporter Cho Min-jeong)
Hair loss products recommended by AI according to hair condition consist of agreement products including 12 types of its own products. If a customer requests that a specific hair loss product line-up be reflected, it can be added and provides a wider choice for customers.
However, since it is not the role of "treatment" to visit a hospital and be prescribed hair loss medicine, it does not judge the possibility of hair loss in the future as a doctor's diagnosis. It is a concept of checking one's current hair loss status and "managing" it, which is similar to the recent use of skin care devices and massage devices at home.
Checking the scalp test results with an app. (Video = Reporter Cho Min-jeong)
Other start-ups such as △rebuilder AI (development of a solution that converts video taken with a smartphone camera into 3D content using AI) △ghostpass (development of bio-certification and payment solution based on biometric information) △stylebot (recommend fashion styling using clothing image with AI) △yellowsis (provide health care solution by analyzing urine) △endotlight (development of a solution that can design 3D on the web, not based on PC).
[Las Vegas = Daily Reporter Cho Min-jeong]
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