Hello, I'm Minsuk Park, the CEO of Becon.
As someone who struggled with hair loss from my 20s, I understand the frustration of feeling too embarrassed to seek medical help.
I tried numerous shampoos and supplements but was overwhelmed by the vast amount of information available.
That's why I believe accurately assessing and understanding one's hair condition is crucial. With this in mind, we developed an IoT measuring device and AI analysis algorithm to provide personalized product recommendations.




Even after understanding my condition, the next challenge was determining which specific ingredients were suitable for my hair type. I was unsure if natural products were always the best choice, or if I should use oil-based products. With so many options and uncertainties, I often resorted to trial and error.
To address this issue, I developed an AI-powered product matching system that analyzes individual scalp conditions and recommends products with the most suitable ingredients. It was also crucial to curate a selection of high-quality hair care products with transparent ingredient lists. The key was not simply providing products with high concentrations of a particular ingredient, but rather creating a personalized solution that considers the specific needs and concerns of each individual.
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